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Skip to content 01268 923156 Home About Services Starting A Business Established Companies Personal Tax & Self-Assessment Other Financial Services Blog Case Studies FAQs Home About Services Starting A Business Established Companies Personal Tax & Self-Assessment Other Financial Services Blog Case Studies FAQs Get in touch BUSINESS & PERSONAL ACCOUNTANTS Simple, Sensible & Intelligent Accounting We offer intelligent, trusted, and personalised accounting services that make business life easier, no matter what changes you face or which stage you’re in. Find out more Welcome to Guida Accountancy Our responsive expertise spans side-hustle and start-up management to helping multi-national companies plan their next level of growth. We don’t just crunch the numbers, we also demystify and manage key financial processes – so you’ll stay on HMRC’s good side as your business thrives. John Lawrence Director John Lawrence Director Which business accountancy services do you need? Click on a category to find out more about how Guida Accountancy can support you and your business. Starting and Growing a New Business Set-up, structure, day-to-day support. Learn more Established Companies Budgeting, succession-planning, buying and selling businesses. Learn more Personal Tax And Self-Assessment Tax return completion and/or checking, dealing with HMRC. Learn more Other Financial Services Pensions, life assurance, investments, Wills and estate-planning. Learn more Other Financial Services Pensions, life assurance, investments, Wills and estate-planning. Learn more Rather talk about the accountancy help you need? Book a discovery call Kind words from Guida’s valued clients "John has been our accountant since the incorporation of our company in 2003 and have found him very easy to talk to, he explains everything in a clear and precise manner. John goes that extra mile and is always at the end of the telephone for help and advice. We are really pleased that John has set up his own practice, as we have no doubt that the future of our company is in safe hands." Jan SimpsonDirector - Simpson Mechanical Repairs "I'd absolutely recommend John. Soon after starting my Limited company I quickly learned that the tax and accounting requirements involved were way out of my capability. Finding John was a god-send. He has completely taken the pressure off my shoulders (and my memory!). I get friendly reminders when deadlines are coming up and he always keeps me informed about what needs to be done or what work he's doing. Everything is completed efficiently and submitted on time but I love John's no nonsense approach. Great guy, great service." Kim AaronricksDirector - World of Magick Ltd "We have worked with John since we started our company in 2003 and were delighted that he started his own business last year. He has always been on hand to give us great advice in a language we can understand and he helps us with our day to day problems with bookkeeping and payroll too." John SmithDirector - Tec Fast Ltd "Great chap who helped me out superbly, highly recommended....I shall return!!" Mark NicholsonItalian Car Services John has taken care of my business since day 0, highly recommended, kind, approachable, very skilled, timely, and so patient! I am so happy to have crossed paths with John, our collaboration continues and utmost likely will. I haven't words enough to express my great appreciation and thankfulness for his professional and human approach. Thank you! Giavanna FuscoOwner - PHI-Power Hidden Inside Ltd About us After 30 years of employment working with clients but to a strict ‘time is money’ policy, I wanted to make a change. I wanted to give my clients the time and level of service they deserve, without forsaking my health, happiness and life values – and without them fearing large bills at the end of it.I set up Guida Accountancy to transform the outdated stereotype of the grey man in the grey suit (apart from the grey hair that is). 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--e-global-typography-593891d-font-size );line-height:var( --e-global-typography-593891d-line-height );}.elementor-2984 .elementor-element.elementor-element-5de88208 .elementor-heading-title{font-size:var( --e-global-typography-593891d-font-size );line-height:var( --e-global-typography-593891d-line-height );}.elementor-2984 .elementor-element.elementor-element-993e183{text-align:left;}.elementor-2984 .elementor-element.elementor-element-993e183 .elementor-heading-title{font-size:var( --e-global-typography-f42c4a2-font-size );line-height:var( --e-global-typography-f42c4a2-line-height );}} Blog, Staff & Payroll 17th November 2025 Staff Rewards at Xmas: Tax-Smart Ways to Say Thank You Blog, HMRC Guidance 3rd November 2025 Xmas Parties and Tax: What Can Your Business Claim Back Blog, Business Finance, Small Business Tips, Tax Advice 20th October 2025 How to Prepare Your Business for a Funding Application Blog, Business Finance, Tax Advice 6th October 2025 Director’s Loans Explained: What You Need to Watch Out For Blog, Business Finance, Financial Planning, Funding & Investment 14th September 2025 Financial Due Diligence: What Investors and Lenders Really Look For Blog, Business Finance, Small Business Tips, Tax Advice 1st September 2025 How to Pay Yourself Tax-Efficiently as a Small Business Owner How can we help your business? Let’s get to know each other and see how we can help you and your business. Book a discovery call We offer intelligent, trusted, and personalised accounting services that make business life easier. Privacy Policy Web design by Louis Websdale .uuid-ffbb25e6-119d-4060-aa25-08f872ae1ee9 { fill: #00dafc; stroke-width: 0px; } Home About Services Blog Case Studies FAQs Contact Home About Services Blog Case Studies FAQs Contact Keep updated Keep up to date with the latest news, hints and tips affecting you and your business. with our free Money Matters monthly update. First Name Last Name Email Address Subscribe © 2025 All Rights Reserved - Guida Accountancy Ltd Registered Address: 71-75 Sheldon Street, Covent Garden, London, WC2H 9JQ | Company Registered in England and Wales: 11997318 {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/hello-elementor\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} Small Business Tax Savings: A Practical Guide to Keeping More of Your Money In this free guide, you'll discover: Practical tax-saving strategies tailored for UK small businesses Insights into allowable expenses and capital allowances Tips on leveraging R&D tax credits and trivial benefits Proactive planning steps to stay ahead of tax obligations First Name Last Name * Email *Select list(s) to subscribe toTax Savings Workbook Opt-In Example: Yes, I would like to receive emails from Guida Accountancy. 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